Whilst doing my latest project combining Airbnb and Allergy UK I looked into the design agency who rebranding airbnb and loved their methods.
Designstudio. delved straight into understanding the strong culture surrounding airbnb. It isn't a standard business but a revolutionary way of travelling which needed a new identity. I used this approach in my work to understand their culture more and to create my own collaborations.
Their detailed approach led to their success and the expanding the features of airbnb making it a bigger community. I learnt a lot from their process which helped with my brand collaboration project.