Mustang
Mach-E GT
Client
Ford
Year
2020
Media
Print | Design | Events
The Mach-E GT was launched to the European media in Croatia and our role was to design the look and feel to the event. Drawing upon the launch colours of the car, Cyber Orange and Grabber blue we were able to link this to the location and create a stunning sunset gradient. This was the back drop to the event; using a strong typography style integrating with the imagery, it allowed us to create an dynamic sporty look and feel. Gradient light trials were added to show the extraordinary EV speed and a range of icons were also designed to accompany infographics and event graphics.
The look and feel was used on a variety of printed goods from large scale displays to printed press packs to all digital material and this allowed us to create an exciting event for over 400 journalists.
