Evoque & Discovery Sport Socials
Design | Socials
Land Rover came to us to design some social content to push the Discovery Sport and the Evoque mid cycle. Using the look and feels we developed at the previous PR launch, we focused on the key selling points of each car to create some intuitive socials videos.
The Evoque socials focused on Cabin Air Filtration, Pivi Pro infotainment and the new P160 3-Cylinder engine. We used the modern city graphics created at launch and drew white line icons and graphics along with sleek animations including a light inspired glitch to continue the messaging of the Evoque through every touch point.
The Discovery Sport was a colour based look and feel based on adventure from land to sea. Using this it created the look and feel for the videos about the clean air technology and Pivi Pro infotainment and using a mix of stills and b-roll we created a set of content that was more active and sporty than the Evoque set.
My role was to storyboard each film using a script provided and create all graphics, illustrations and compositions and then to work with an animator to bring the films to life and grab the attention of the user.
Storyboard for Range Rover Evoque Pivi Pro Social. Created in Photoshop and icons drawn in illustrator