Ford Transit Trail & Active Launch
Print | Events
An event designed fully in lockdown for an event held in Europe, the new Transit Trail and Active media drive was held for journalists to explore the new model and the range of uses it has, from canoeing to construction.
The look and feel was designed to be rough and rugged and show the capabilities the transit and what it unlocks for the. Illustrations were designed to represent each trail: construction and Active: Lifestyle and where able to work independently and collaboratively. A printed press pack encased in a box showcasing the tough grille of the transit, using a spot UV gloss for a tactile feel. This was gifted journalists to accompany their drives.
Along with large scale displays and covid preventative designs the result was a successful traveling media event responsive to restrictions, all captured in a neat box.