Lotus Emira Practicality Content

The new Emira goes against long standing stereotypes for Lotus and we were tasked with beautifully showing the new practical features of the Lotus Emira using their new branding. Some of these features were simple including the addition of cup holders and the challenge was to create engaging content to debunk an unwanted brand trait. 

 

The solution was to make the simple elements, beautiful and desirable and putting the brand up where it deserves. 

 

The project involved storyboarding, designing the look and feel, art directing the shoot and seeing the final films through with editors. The end result was a set of beautifully practical films and stills all ready for Lotus socials and landing page.